I would like you to consider the case of fair trade for example, when it
works as it is supposed to work. The organizing entity tries to eliminate
rent-extraction by middlemen, allowing it to pay a more dignified price
to
the producer, and asks for a little extra from conscious consumers.
This is a form of exchange which does not seek to maximalize 'the most
return'; similarly, let's take a look at what is commonly called social
entrepreneurship. The aim is to achieve a social goal, and the corporate
form is used to achieve that goal. It is not necessary to strive for
maximum
return since the goal is social, and profit just a means.
So, we have exchange, but it works differently from classic capitalism.
So
let's keep exchange separated from markets, and markets from capitalism.
Maximizing individuals is a liberal myth, let's not perpetuate it in our
own
forums, but recognize the complexity of human behaviour, the complexity
of
exchange and market modes, the complexity of money designs, etc ...
Michel
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